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Expert reviewer

Dr. Maya Ellison

Dermatologist (demo), MD, board-certified dermatologist (fictional)

Fictional demo profile — not a real person.

Maya is the fictional expert reviewer of the demo journal. In a real store this profile would describe the reviewer's training, practice and areas of focus, and link to a professional page.

Articles by Dr. Maya Ellison

  • Skin basics

    Why SPF belongs in every morning routine

    Daylight, windows and cloudy days: how much sunscreen to apply, when to reapply and how to pick a texture you will enjoy.

    October 28, 2026 · 1 min read

Reviewed by Dr. Maya Ellison

  • Skin basics

    Caring for sensitive skin, step by step

    If your skin stings, flushes or reacts to new products, a shorter routine with fragrance-free formulas is often the kindest start.

    October 28, 2026 · 2 min read

  • Ingredients

    Niacinamide, in plain words

    What vitamin B3 does in skincare, which percentage to pick, and what it pairs well with.

    October 28, 2026 · 1 min read

  • Skin basics

    Winter skin: how to keep it comfortable

    Cold air outside and dry heat inside make skin feel tight and look dull. Here is how to adjust your routine for the season.

    October 28, 2026 · 2 min read